Every project is a new world, a new universe. No two people are identical, no two leaves on a tree are the same, and this organic sensibility inspires our work, approaching each project as a unique challenge with its own purpose and goals.
Let content inform design. Space, content, and audience are the informing trinity behind all of our custom development. We are inspired by new locations, rich content, and the challenge of designing for your audience.
Embrace universal design. Create work that can be appreciated by diverse audiences of all ages and all backgrounds.
Humans are assets... and naturally interactive. Our audience is the number one priority at every stage of development. From large scale installations to computer based work, everything begins & ends with human response & interaction. Our goal is to infuse humanity into machines, and use technology to bring people together.
There are no mistakes. Embrace a challenge, and know that inspiration and ingenuity come about as a result of play & exploration.
Beauty speaks all languages. Sometimes no words are needed for everyone to understand. This is true beauty.
Entice the senses. Visuals should make your heart sing, and sounds should make your hairs stand on end. Immersion is achieved through the activation of multiple senses, creating emotionally captivating, memorable experiences.
Keep learning. Thought inspires action, and action inspires creative evolution. We encourage our team to constantly be educated by the world around them, and see each project & client as an exciting opportunity to learn new things.
Employ the tools of dramatic storytelling. Everything we do is a story in disguise. By involving narrative experts in our creative & technological development processes, we ensure that all of our work has emotional momentum & an experiential arc.
Make it relevant. The first question we ask ourselves on a job is "how does this affect people?" We strive to create work that is relevant to people's lives, either by educating them & informing their decisions, adding laughter & joy to their daily routine, or creating an immersive escape from the daily grind.
Look out the window. Maintain equilibrium between virtual and reality. You can only create powerful virtual content by being connected to nature. We strive to create work that rivals the sensory perfection of the natural world around us.
Live in the present, but create with a respect for the past and an appreciation of the future. History informs our work, and change propels us forward.